The Brand in Motion

Rojo Collection

Two hoodies. Two hats. A focused black-and-red cross-logo system.

ROJO Collection marked the first major moment when TDOM began expanding beyond something private and personal into a more intentional public-facing brand identity.

The collection narrowed the brand around a clearer product foundation and a more mature presentation. TDOM was beginning to feel less like something that belonged only to Tavo and more like a world other people could enter.

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Gris Collection

Gris was TDOM’s first truly cohesive collection and Tavo’s first official collaborative project.

It was Tavo’s third shoot overall and his second with @k.rw.n and @cmpsmnd. Their earlier project had largely been about learning how to work together. Gris was where that chemistry began to take shape.

A few days before the shoot, Tavo built the set inside the TDOM studio. Photography and video were then completed in a single day.

The project felt more mature than the work that came before it. Tavo was no longer thinking only about the garments. He was beginning to think about environment, feeling, photography, motion, and presentation as one complete experience around the product.

Rojo Hat 2.0

ROJO HAT 2.0 was a TDOM product campaign built around the “Diablo” concept and a Mac Miller homage.

The campaign also became a major turning point in Tavo’s wider creative world: it was the first time he painted himself red.

Inside TDOM Studios, the project remains part of the product and campaign chronology. Its deeper creative process and the larger meaning behind becoming ROJO live elsewhere in the portfolio.

Black Puffer Jacket

Created in New York City during Fashion Week, the Black Puffer campaign brought TDOM into a larger production environment with a five-person travel team.

Tavo led the creative direction, production, and painting. @k.rw.n handled photography, @kaimillerx modeled, and @cmpsmnd contributed video.

Inside TDOM Studios, the project remains a concise product-and-campaign milestone rather than a duplicate case study.

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Three Long Sleeves

By the time TDOM produced Three Long Sleeves, the team’s working process had become significantly more refined.

Preparation happened before the shoot through group-chat coordination, equipment checklists, content checklists, and clearly assigned responsibilities across three outfits.

Tavo served as creative director and model. @cmpsmnd handled videography. Andres led production and tracked the planned content sequence. Oscar assisted and prepared the next outfit, while Cortez provided additional video support.

With Andres owning the sequence, Tavo could stay more present in front of the camera instead of simultaneously managing what needed to happen next.

The team produced more than 20 pieces of content across three outfits in approximately three hours.

Packable Puffers

For Packable Puffers, the team prepared the structure of the shoot in advance — roles were assigned, content needs were mapped, and equipment was organized — while intentionally leaving the final location open.

They drove toward the coast looking for the right environment. About an hour into the trip, Andres, who could not attend because he was in San Francisco, recommended a cliffside location near San Luis Obispo.

Tavo had never seen the location. He trusted the recommendation and redirected the team there.

Reaching it required roughly a two-hour hike, with four people carrying two suitcases and a backpack. Once they arrived, the team successfully shot all three puffer colorways.

The campaign’s nostalgic technology was also personal. Tavo brought the same PlayStation 2 he had owned since childhood and paired it with a mini television as a direct connection to the technology that continues to influence TDOM’s visual language.